The Buyer's Guide to the Data Layer

Introduction

Welcome to the Nexus Labs Buyer's Guide to the Data Layer.

Dive into the Data Layer with James Dice where he discusses the following:

- A technical overview of the data layer and the capabilities you should be looking for

- The 3 main options in the marketplace

- The top 3 buying considerations we’ve gleaned from our interviews

- Hear from 5 leading vendors that each have a slightly different approach to the data layer so you can decide for yourself