Founder Note
5
min read
James Dice

Last Chance: NexusCon + Who Else is Coming?

September 18, 2024

Hey Friends,

This year, our team at Nexus Labs has worked harder than at any other time in our careers to make NexusCon happen. We started out scared, and spent a lot of months overwhelmed, but now we’ve transitioned to proud and excited of what we’ve accomplished. 🎉

Maybe it’s because we just hit our ticket sales goal, but we’re ready to have fun 🥳 If you’ve been on the fence there are still a few tickets left. Ticket sales close in one week — so this is your last chance to be a part of the very first NexusCon. While there will be more NexusCons, none will be quite like the first.

Register Now

With the final attendee list now in focus, we thought you might want to know who you’ll meet while you’re there. It’s a who’s who of smart building changemakers, and everyone is a self-selected leader of a new way of operating real estate. Here they are…

⚖️ Balanced Attendance

We’ve carefully curated the attendee list to be balanced amongst the four types of stakeholders in our industry — building owners/operators, external buyer’s consultants, contractors/integrators, and technology vendors. Each type plays a vital role in our industry’s transformation, and each role is needed to reach the rate of adoption we’re seeking. Building owners buy, consultants specify, contractors/integrators install and maintain, and vendors innovate on the hardware and software.

A quality gathering brings them all to the table, and we’re doing that. More crucially, NexusCon won’t be a vendor fest. With 70% of attendees sitting in a buying role, and only 30% selling technology products, we’re confident we’ve achieved the right balance there too.

🛍️ 55+ Buyer Organizations

Beyond diversifying by role, we’ve also diversified the types of buyers attending the conference. We learned through talking with vendors that their businesses depend on expanding their customer base across verticals, allowing them to remain resilient through economic cycles (looking at you, office industry 👀)

A true smart buildings conference must bring together all the different types of assets that can apply smart building technology, allowing building owners to cross-pollinate good ideas and strengthen our entire industry.

We are stoked to welcome 55 building owner organizations with the following asset types:

  • Office
  • Multifamily Residential
  • Logistics
  • Higher Ed
  • Retail
  • Convenience/Restaurant
  • Hospitality
  • Healthcare
  • Life Sciences / Lab / Pharma
  • Data Centers
  • Refrigerated Retail
  • K-12

🏔️ Local Presence

Another major focus for NexusCon has been bringing in buyers and contractors from Colorado’s front range. Buildings are built, used, managed, and maintained by a local ecosystem. We want this event to feel like a local gathering to help those attendees build relationships with like-minded changemakers in their own backyard.

In that effort, we’ve attracted 10 of the largest local building owners. But we’d still love your help in this area — if you have a local building owner contact, we’d love to meet them and get them to NexusCon. Hit reply if so and let us know.

🎤 Exhibitors

Finally, we’ve curated and vetted our list of exhibitors at the conference. We do have a marketplace room, where each exhibitor will have booths and slots on our Demo Stage that will run whenever the marketplace is open.  

But we didn’t want just any vendors. We’ve all been to conferences where buyers hide their badges when walking through expo floors to avoid aggressive salespeople. Sometimes, even when you want to talk to them, it’s impossible to determine if a vendor is legitimate (it’s too easy to buy a banner and pay for a booth).

To eliminate this, we’ve done three things:

  1. Limited the exhibitors to those we’ve vetted with a minimum amount of traction in at least one vertical. If they’re there, you’ll know they have product-market fit and are working on scaling.

  2. Encouraged vendors to send their technical and product representatives, not salespeople.

  3. Scheduled a NexusCon training for all vendors to reduce sales-ey behavior even more.

With less than two weeks to go, this is the final NexusCon update before we meet in person. Now it’s time to enjoy networking, learning from each other, and see where it takes us as an industry.

— The Nexus Labs Team

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Hey Friends,

This year, our team at Nexus Labs has worked harder than at any other time in our careers to make NexusCon happen. We started out scared, and spent a lot of months overwhelmed, but now we’ve transitioned to proud and excited of what we’ve accomplished. 🎉

Maybe it’s because we just hit our ticket sales goal, but we’re ready to have fun 🥳 If you’ve been on the fence there are still a few tickets left. Ticket sales close in one week — so this is your last chance to be a part of the very first NexusCon. While there will be more NexusCons, none will be quite like the first.

Register Now

With the final attendee list now in focus, we thought you might want to know who you’ll meet while you’re there. It’s a who’s who of smart building changemakers, and everyone is a self-selected leader of a new way of operating real estate. Here they are…

⚖️ Balanced Attendance

We’ve carefully curated the attendee list to be balanced amongst the four types of stakeholders in our industry — building owners/operators, external buyer’s consultants, contractors/integrators, and technology vendors. Each type plays a vital role in our industry’s transformation, and each role is needed to reach the rate of adoption we’re seeking. Building owners buy, consultants specify, contractors/integrators install and maintain, and vendors innovate on the hardware and software.

A quality gathering brings them all to the table, and we’re doing that. More crucially, NexusCon won’t be a vendor fest. With 70% of attendees sitting in a buying role, and only 30% selling technology products, we’re confident we’ve achieved the right balance there too.

🛍️ 55+ Buyer Organizations

Beyond diversifying by role, we’ve also diversified the types of buyers attending the conference. We learned through talking with vendors that their businesses depend on expanding their customer base across verticals, allowing them to remain resilient through economic cycles (looking at you, office industry 👀)

A true smart buildings conference must bring together all the different types of assets that can apply smart building technology, allowing building owners to cross-pollinate good ideas and strengthen our entire industry.

We are stoked to welcome 55 building owner organizations with the following asset types:

  • Office
  • Multifamily Residential
  • Logistics
  • Higher Ed
  • Retail
  • Convenience/Restaurant
  • Hospitality
  • Healthcare
  • Life Sciences / Lab / Pharma
  • Data Centers
  • Refrigerated Retail
  • K-12

🏔️ Local Presence

Another major focus for NexusCon has been bringing in buyers and contractors from Colorado’s front range. Buildings are built, used, managed, and maintained by a local ecosystem. We want this event to feel like a local gathering to help those attendees build relationships with like-minded changemakers in their own backyard.

In that effort, we’ve attracted 10 of the largest local building owners. But we’d still love your help in this area — if you have a local building owner contact, we’d love to meet them and get them to NexusCon. Hit reply if so and let us know.

🎤 Exhibitors

Finally, we’ve curated and vetted our list of exhibitors at the conference. We do have a marketplace room, where each exhibitor will have booths and slots on our Demo Stage that will run whenever the marketplace is open.  

But we didn’t want just any vendors. We’ve all been to conferences where buyers hide their badges when walking through expo floors to avoid aggressive salespeople. Sometimes, even when you want to talk to them, it’s impossible to determine if a vendor is legitimate (it’s too easy to buy a banner and pay for a booth).

To eliminate this, we’ve done three things:

  1. Limited the exhibitors to those we’ve vetted with a minimum amount of traction in at least one vertical. If they’re there, you’ll know they have product-market fit and are working on scaling.

  2. Encouraged vendors to send their technical and product representatives, not salespeople.

  3. Scheduled a NexusCon training for all vendors to reduce sales-ey behavior even more.

With less than two weeks to go, this is the final NexusCon update before we meet in person. Now it’s time to enjoy networking, learning from each other, and see where it takes us as an industry.

— The Nexus Labs Team

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